Chantecler considers Capri as the origin of everything. Binding a jewel to a place, in a time when marketing did not exist, was an innovative and strategic operation. Capuano and Aprea, the founders, succeed in conveying into their jewels those elegant, eccentric and unique traits typical of the blue island, that contribute to make it one of the most loved destinations by the international flaneurs. Chantecler jewels are unique pieces or made in limited series, and each and every one of them evokes the memory of ancient goldsmith’s techniques that belong to the territorial heritage, then reinvented through contemporary elegance.